Ather Energy, one of India’s fastest-growing electric two-wheeler manufacturers, is rapidly accelerating its nationwide presence. The company has achieved a major milestone by surpassing 500 Experience Centres across the country, and it has ambitious plans to expand this network to over 700 outlets by FY26.
This aggressive expansion strategy is a cornerstone of Ather’s growth, especially as the company deepens its presence in tier-2 and tier-3 cities. By making its products and services more accessible to a broader customer base, Ather has managed to significantly boost its market penetration and build strong brand recall in regions where EV adoption is now taking off.
Doubling Market Share in a Year
The results of this expansion are already visible. Ather has doubled its market share in India’s electric two-wheeler market, jumping from 7.6% to 14.3% in just one year. This impressive growth reflects not only the company’s distribution strategy but also the rising consumer trust in its products and services.
The Role of the Ather Rizta Family Scooter
Ather’s success story in recent months has also been driven by the Ather Rizta, its family-oriented electric scooter launched earlier this year. Designed with practicality, comfort, and safety in mind, the Rizta has broadened Ather’s appeal beyond the young urban professional segment and into households looking for a reliable everyday vehicle. Its strong reception has been instrumental in boosting sales and expanding Ather’s market share.
A Stronger Foothold in India’s EV Market
By combining an expanding retail footprint with a diverse product lineup, Ather is positioning itself as a key player in India’s rapidly growing EV ecosystem. The company’s focus on customer experience, charging infrastructure, and innovative product design has given it a competitive edge against both legacy two-wheeler manufacturers and new-age EV startups.
Looking ahead, Ather’s plan to cross 700 Experience Centres by FY26 signals a clear intent to dominate India’s EV retail landscape. With government policies favoring electrification, consumer demand rising in smaller towns, and Ather’s expanding portfolio, the company is well-placed to capture a larger slice of India’s EV revolution.
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